Shirts made from a mid-weight, organic linen, sourced from a Yorkshire mill at the foot of the Pennines. It's linen that stands up for itself; miles apart from the flimsier, floatier fabric of the same name.

The semi-cutaway collar here is a mite smaller than that on previous, brushed-cotton shirts, and the body has been tweaked to be slightly longer. Note also that the collar-stand this time out is lined, with an off-white organic brushed cotton. It won't go much noticed if buttoned all the way up, but it's there for tonal detail if the top goes undone.
The first two colours, both with light tortoiseshell horn buttons, are in the shop today.